Client
Kaviar Hair Co
Services
Strategy, Branding, Web Design & Development, Graphic Design, Packaging Design, Email Marketing, Social Media Marketing, Content Marketing
Year
2023
For The Modern Women
Kaviar Hair Collection is a premium online hair brand designed for the modern woman who desires luxury and style. Their commitment is to deliver the highest quality virgin and raw hair on the market while offering excellent customer service at a reasonable price.
For the Kaviar Hair Co. rebrand strategy, our team conducted thorough research of Kaviar Hair Co.’s competitive landscape and crafted a comprehensive brand strategy and mood board for their rebranding. Our goal was to create a brand identity and accompanying collateral that resonates with the modern, sophisticated, and discerning woman while providing a quality and seamless experience that distinguishes them from their competitors.
To achieve this, we created a sleek and contemporary logo inspired by their mood board, which elevated their previous wordmark. The new wordmark we developed is simple, legible, and modern, conveying a sense of opulence and sophistication that resonates with their target audience of “modern women.” Additionally, we created a timeless and polished logo mark, seal, and brand pattern that complement the new wordmark.
To showcase their luxurious products, we developed an e-commerce website using the Shopify platform and a custom theme that reflects their brand identity system. The website features full-width sections and static blocks that showcase their high-quality photography and clean graphics, creating a clean and minimalistic design aesthetic. We also incorporated a Trending Looks Section for current hair trends and a full-width video section to showcase their video content. Additionally, we added a “Purchase With” feature to the product page, which simplifies the purchasing experience by allowing customers to buy related products with ease.
To ensure consistency across all touchpoints, we developed social media branding templates for Kaviar Hair Co. that can be used across all their social media channels. These templates include Review, This or That, Quotes, Sale, and Informational templates for their Social Feeds and Stories.
Get a closer look at the Kaviar Hair & Co.’s brand at www.kaviarhairco.com
