Client
Mersi Cookware
Services
Branding, Creative Direction, Collateral, Web Design & Development, Packaging Design
Year
2022
Your Luxury Kitchen Jewels
Mersi Cookware is a Black-Owned luxury cookware and kitchenware E-Commerce brand based in Canada, owned by Lea Bediako. The brand draws inspiration from Lea’s mother’s cookware business and aims to carry on her legacy by bringing long-lasting and luxurious cookware that makes cooking effortless and enjoyable in every home.
To match the legacy and opulence of Mersi Cookware, our team created an opulent monogram logo with an affluent wordmark. The circular flourish in the logo almost looks like a vintage jewelled brooch, which complements the brand’s slogan, “Your Kitchen Jewels.” To continue the legacy brand concept, we also created a vintage wallpaper-inspired brand pattern.
Our team not only focused on making the website a platform for customers to purchase their products but also a platform to showcase the quality of their products. The website features full-width sections with high-resolution images of their products, showcasing intricate details and branding on the Shopify platform. To ensure a cohesive visual identity, we provided the client with a mood board for their website content shoot.
For Mersi Cookware’s “Sika Set,” which means money in their Ghanaian native language Akan, we created premium box packaging that matches the quality of their cookware set. The packaging panels feature lavish high-resolution images of the set, showcasing its features and details, as well as the brand’s pattern and lavish graphic details. The set is available in gold and rose gold.
Get a closer look at the Mersi Cookware brand and purchase their Sika Set here.
